Wilbur Schramm principle of `common interest´ communication is a Bible strategy for Christians

There are a number of theories of communication, often quite complex to grasp. (Some are explained here.) They are nevertheless helpful to us in understanding how messages are transmitted and received. Rather than being 'psycho-babble', they often demonstrate human truths which are also clearly given us in the Bible.

Wilbur Schramm's simple diagram of overlapping circles demonstrates visually 1 Cor 9:19-23 – seeking to identify and find areas of common ground. This biblical principle is also demonstrated in the ways that adults best learn, and applies to online evangelism using the Bridge Strategy.

It is also a reflection of the incarnational journey of identification that Jesus made, in order to communicate with us.

- illustrating the principle of I Cor 9:19-23

Learning from chameleons
Another way of looking at effective communication – being chameleons! Click on the chameleon to see how.

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The X Spectrum - defining the target audience of any Christian website or other communication medium.
Free page for your site - add an introductory page about Web Evangelism to your site. Also available as 1300-word article for print media.
Christian blogging - how to use blogs for outreach
Internet Evangelism Day – the exciting new focus day for YOUR church

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Thinking God's thoughts after Him

The Schramm concept of effective communication

Learning from chameleons