Mobile phone evangelism

The potential for mobile devices and cell phones

The wish to be in touch with people and information 24/7 has led to the huge growth in the use of mobile phones and other devices. 80% of the world’s population already lives within a mobile reception area, [www.picturebusinessmag.com/story/story.bsp?sid=40913&var=story] a figure projected to increase to 90% by 2010. There were 2 billion mobile users (in 2007) and many are in the non-western or developing world. The mobile systems in Korea and Japan are more advanced than almost anywhere. Japan in particular is a major missed opportunity for both mobile and conventioanl web outreach.

There has been increasing convergence between the capabilities of different types of mobile devices. Although simple base-level phones are still available, devices increasingly offer a range of functions beyond phone-calls and text-messaging:

email
web browsing
MP3/video player
global positioning and maps, buddy location and parental child monitoring
radio/TV reception
book reading
still/video camera
games console

These features will soon become the norm, and new developments are being launched constantly. We are only beginning to see the impact and potential of the mobile platform Read more on this exciting option.

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