Questions to focus on: Writing Headlines and Subheads

These questions can be used at different levels. You can take 30 seconds to think about one or two. You can discuss them in a team or group of like-minded Christians. Or they can be used in a college class, including assignments and research projects, and answered in writing at any depth. They may be freely reproduced for this purpose. Please email us additional questions that could be added to this page.
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  1. Why is a headline so important to any article?
  2. Discuss the value of a subheading under the headline, and why it is better than using a single long headline?
  3. Pick out some headlines in today's paper which particularly make you want to read more. Why are they so enticing?
  4. Why does a picture(s) within an article enhance readability?
  5. Why are subheadings important throughout an article?
  6. Notice the use of straplines in both corporate and Christian situations. Which ones best communicate the essential purpose of the organisation or website?