Questions to focus on: Sticky Sites

These questions can be used at different levels. You can take 30 seconds to think about one or two. You can discuss them in a team or group of like-minded Christians. Or they can be used in a college class, including assignments and research projects, and answered in writing at any depth. They may be freely reproduced for this purpose. Please email us additional questions that could be added to this page.
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  1. What websites do you frequently return to? Why? What makes them 'sticky' for you?
  2. How can you encourage visitors to bookmark your pages?
  3. Can 'viral marketing play a part in publicizing your site - i.e. asking visitors to tell others about the site in different ways? How best can you encourage them to do this?
  4. Why is a memorable domain name so important for return visits? How can capitalization within the URL be used to increase memorability?
  5. Does your URL operate with or without the 'www'? If not, ask your host to fix this immediately!