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 Communicating > Understanding culture  < YOU ARE HERE  KEY:
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 More about Internet Evangelism Day - the new focus day in 2006

Communicating wisely with the world

An illustration of 1 Cor 9:19-23

Hover your mouse over the Charis the chameleon.
Then click on her

There are right and wrong ways of relating to the culture around us. "Draw three large boats in relation to the sea: the first a submarine under the sea, the second a hovercraft above the sea, and the third a ship cutting through the sea. Imagine the sea is the culture that surrounds us and that the three boats represent three relationships Christians can have with culture. There are those who are submerged in it, those who hover above it, and those that are in it but not of it. Which boat most represents your relationship to the culture that surrounds you?" (Matt Bird, Joshua Generation discipleship course.) We must listen to the heartbeat of the sick culture around us – using resources such as Damaris | Facing the Challenge | To the Source | Relevant Magazine.

We must learn how non-Christians think.

"The great tragedy in the church today is that evangelicals are biblical but not contemporary, while liberals are contemporary but not biblical. We need faithfulness to the ancient word and sensitivity to the modern world." – John Stott

Chameleons show the way

It is easy for Christians to fall into two traps, sometimes at the same time in different ways. One is to be almost indistinguishable from the world's standards and agenda, with a desire for material standards and career objectives. The other is to be so shut off from an understanding of the people and culture around us that we can barely communicate effectively with them. 1 Cor 9:19-23 shows how we should identify with our culture and those around us - by every means that does not require us to compromise standards of biblical morality. In areas where we can adapt and identify – like the chameleon, we are called on to do so. Our chameleon has been given a name – Charis – 'grace' in Greek, for she will need God's blessing and wisdom in her life in the jungle.

chameleon eye Of course our lives should also be different – wildly different – but people must be able to meet us on an area of common ground, so that they can see the difference.

In the context of online evangelism, we have the opportunity to create pages about many secular topics of mutual interest, including hobbies, sport – just about anything.

Interesting chameleon facts

Among lizards, chameleons have several unique features:

Perhaps we can see some light-hearted parallels with effective witness here! We need to be able to climb anywhere. But we need 360-degree vision, not only to be aware of danger, but also to have insightful understanding of the culture around us and how we can address it. And we need to be able to use our tongues (or written words) to extend and communicate far beyond ordinary limits – and to 'catch' in a highly-targeted way, those who might have their defenses up for 'normal' Christian witness.

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