More about Internet Evangelism Day - the new focus day in 2006

Writing effectively

Evangelistic writing for the Web requires particular skills, and an understanding of the international nature of the audience. It also needs the gifts of a journalist rather than a preacher.

WRITING
Angie's story Student's story demonstrates how to write for non-Christians
Writing testimonies The principles of writing testimonies which touch non-Christians
Avoiding idiom Try to reduce use of English idiom for the sake of second-language English speakers
Christian jargon Importance of using neutral alternatives to Christian jargon words
Capitalization Interestingly, early King James Bibles avoided pronoun capitalization
Absolute zero Assume zero Christian knowledge on the part of readers
House-style and grammar guide Consistency is important: detailed style guide with many dictionary links
Translate any website Help for second-language speakers - insert a website into the frame alongside the dictionaries.
Revise and edit Importance of repeated revision, editing, and shortening
Importance of headlines Writing effective and enticing headlines, subheadings and titles
Readers Digest style Why the Readers Digest style of writing is so effective
Postmodern culture How to write in a way to reach a secular postmodern readership
Tips for clear writing Judy Vorfield's syndicated writing column - with newsletter and other links
Editing guidelines Example of some editing guidelines used in preparation of evangelistic literature

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