Most people find evangelistic sites through links, particularly on search engines. It is important to learn how to get a high 'ranking' on search engines for particular keyword searches that relate to the subject of your site. Understand the way people string search words together, by obtaining good access statistics for your site.
Include a good informative 'title' tag which contains all the words people are likely to use to find sites on the subject of your page. Use up all the space available - up to about 90 characters. You may repeat a really important word - but not more than once.
Explain more of the content of the page in an enticing 'meta description tag'. Along with the title, this is what search engines will display to describe your page. For 'bridge-type' pages, it may not be wise to mention there is any Christian content on the page.
The 'meta keyword' tag is no longer very important - but use it anyway. Do not repeat any word more than three times.
Even if you are using Style Sheets, continue to use <H> tags at the beginning of the page. It remains true that words in the title tag and the
Also use 'ALT' and 'title' tags for all the graphics on your page. These should be several keywords relating to your page: not too many words per tag - perhaps 3 or 4. It also helps if graphics have a meaningful file-name which is a keyword that would be used to find the page.
The title tag of a graphic will display as a tooltip on mouse hover. Alt tags should be a description of the graphic so that visually-impaired users with a screen reader know what the graphic is.
There are 'pay-for-keyword' options on some search engines if you have a promotion budget. Consider GoTo and Google which offer a keyword purchase option which can appear above its normal free listings). But these are added extras - there are many ways of getting visitors for free!
Read the Search Engine Secrets guest weekly column on our site.
Page popularity
Search engines increase your 'ranking' by taking into account the number of sites which link to your page. This makes it hard when you start with a new page! Take time to ask for links from other sites, especially those on a similar subject. If you have other sites of your own, make sure to link across to each page of each site from the other sites.
Page submissions
Encourage people to link to your site with a 'please link to this page' reminder, and offer the coding and perhaps a choice of graphics to help people do this easily. There are also good ways to encourage people to bookmark the page, or even make it as their browser start page. See these offered on this site.
Other methods of site promotion
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